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Logo & Icon
The hex symbol represents the only necessary tool required
for complete installation of the Adishop system. -
AdiShop Binder
The AdiShop system is housed in a three-ring binder, including a
3-D preview of the system and a toolkit. -
AdiShop Binder
Content explaining footwear display.
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AdiShop Toolkit
Provided the tools and necessary information needed to set up a partner AdiShop.
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AdiShop Fixture Tags
Metal tags used for labeling various components of the fixture system.
AdiShop
Adidas fixtures system
Adidas unveiled a new fixture system for AdiShop retail partners. To ensure consistency at each layer of the consumer experience, they needed a unified collateral campaign that reflected the simplicity, flexibility and friendliness of the components. We focused on the hex tool as a primary symbol, since it is the only tool required for complete installation of the system.
An icon system was also developed to map the core components included in each of the shop floor plans. The AdiShop system far exceeded the sales goals of the Adidas marketing team. Beyond educating Adidas’ retail partners of the benefits of this component-based system, they were able to improve sales and usage of the fixtures.