Adidas fixtures system
Adidas unveiled a new fixture system for AdiShop retail partners. To ensure consistency at each layer of the consumer experience, they needed a unified collateral campaign that reflected the simplicity, flexibility and friendliness of the components. We focused on the hex tool as a primary symbol, since it is the only tool required for complete installation of the system.
An icon system was also developed to map the core components included in each of the shop floor plans. The AdiShop system far exceeded the sales goals of the Adidas marketing team. Beyond educating Adidas’ retail partners of the benefits of this component-based system, they were able to improve sales and usage of the fixtures.