Branding / Packaging
The Honest Co.

Actress Jessica Alba created The Honest Company with a mission of offering effective, safe, eco-friendly and affordable household products for everyday consumers and new parents.

A combination of beautiful packaging and quality products helped catapult The Honest Company from a fledgling startup to a $1 billion enterprise in two years.

“I founded The The Honest Company on this idea: Everything that touches you and your family–everything in your home–needs to be nontoxic, needs to be effective and needs to be beautiful to look at.”

Jessica Alba
CEO, The Honest Company