Branding / Packaging

Intended to visually reflect the beauty and chaos of open markets in cities around the world, Mint designed all aspects of Target’s Global Bazaar campaign—from hang tags to end caps.

Mint developed the visual language and custom illustrations for a Rube Goldberg-inspired Spring-A-Ding Easter factory that was used throughout a seasonal campaign. This led to a line of limited edition products, including plush toys, housewares, and confections.