Branding / Packaging
Scuttlebutt Brewing Co.

Scuttlebutt Brewing counts among veteran microbrewers in the Pacific Northwest and boasts a devout customer base throughout the region. However, with the recent craft beer explosion, the battle for new customers in urban markets has become extraordinarily competitive.

In response, Scuttlebutt challenged Mint with evolving the brand to better attract the emerging craft beer audience, without sacrificing key personality traits or alienating their core consumer.