Branding
Redington / Rio / Sage

The Far Bank suite of brands—Redington, Sage, and Rio—are staffed by anglers who are as passionate about fly fishing as their customers. Mint was asked to reposition each brand to appeal to distinct segments within the fly fishing and outdoor markets.

Anglers are zealous and evangelical creatures. When it comes to anything fishing related, they demand an extreme attention to detail, accuracy, and authenticity.