Branding / Packaging

As the creator of the original bicycle u-lock, Kryptonite has been the leader in action sports security for over 40 years. Looking to maintain relevance in a rapidly growing category, Krytponite approached Mint to redesign their packaging to better reflect brand positioning and to demystify their security rating system.

Kryptonite’s logo has been retooled to convey safety, strength, and security. Paired with a bold packaging solution, Kryptonite is repositioned as a brand that offers peace of mind with reliable security.