Branding / Packaging
HooDoo Brewing Co.

The identity and packaging of Hoodoo Brewing’s design reflects both the strong local pride of the brewery’s home in Fairbanks, Alaska and brewmaster Bobby Wilken’s traditional German-taught beer making background.

The 50,000 can production minimum can be a huge barrier for small producers who want to offer variety. We helped HooDoo with a workaround in order to remain flexible with its product line, by creating a universal can design that can be modified with style-specific labels.