Branding / Packaging
Gregory

Gregory’s focus is on providing elegantly designed, technically progressive packs and outdoor equipment. As their products advanced, their brand fell short of reflecting the same level of sophistication.

Expressed with a single, unbroken line to mirror the clean design of every Gregory product, the logo demonstrates that Gregory is constantly evolving and moving forward.

“The new logo is a major improvement in every regard. The icon is a sharp (literally and metaphorically) depiction of a mountain that fits so much better a 21st-century product and the clean lines of the backpacks.”

Armin Vit
Brand New