Gregory’s focus is on providing elegantly designed, technically progressive packs and outdoor equipment. As their products advanced, their brand fell short of reflecting the same level of sophistication.
Expressed with a single, unbroken line to mirror the clean design of every Gregory product, the logo demonstrates that Gregory is constantly evolving and moving forward.
“The new logo is a major improvement in every regard. The icon is a sharp (literally and metaphorically) depiction of a mountain that fits so much better a 21st-century product and the clean lines of the backpacks.”