Branding / Packaging
Benni’s

Benni’s is a salon targeting young adults inspired by vintage surf culture. A limited budget did not impede our resolve in creating a brand that stood out by the use of unconventional vessels that also challenged the conventions of masculine and feminine associations within the hair care industry.

The overtly industrial bottles are mollified by the use of earthy pastel colors, playful iconography and blissful Southern CA beach photography.